In an article published by the technology news website,, Stephen Witt presents a litany of challenges that Grooveshark met right from when it started. The company allowed artists to distribute music and track their fanbase’s responses to the songs using analytic tools. It also provided additional services, including tools and resources that helped promote emerging artists. Users could also share music on social network sites and create playlists. allows users to upload and stream audio files. This statement sounds like a contradiction of terms when you later learn how the company came to its demise. When asked how Grooveshark started, Greenberg credited the company’s CEO, Tarantino, as the brains behind the company with a vision to compete with music piracy. He said that he became an entrepreneur because he loves creating value. In an interview published by, a website dedicated to publishing resources about building a successful startup, Grooveshark’s chief technical officer (CTO), Josh Greenberg, claimed his zest for entrepreneurship was not profit-driven. In 2008, the company introduced its web service, where users could enjoy songs on the website without downloading an application. When they started the company, the three were all undergraduates at the University of Florida. was established in March 2006 ( While Spotify was founded on April 23, 2006) by Josh Greenberg, Andrés Barreto, and Sam Tarantino.
